LEVI'S Curve ID

Hello my dear readers!!!

Like all of you know, the denim fever continues in 2011! yeeesss denim shorts, shirts, jeans ...I think denim gives confidence, comfort, power and sexiness to everybody women or men.

I have my best friend Kamelia working at Levi Strauss, so I am very lucky to have a lot of Levis items:) Love it!!!

I would like to share with you the new Jeans that Levis launched this Summer/Autumn, called Curve ID.

It is a new line of custom fit jeans made to fit the curve of a woman’s body.

''The new line, Levi’s® Curve ID, utilizes a revolutionary fit system based on shape, not size and was created as a result of studying more than 60,000 body scans and listening to women around the world of all shapes and sizes''.

Through this research, Levi’s® designers created a new approach to measuring a woman’s body and identified three distinct body types that account for 80 percent of women’s shapes universally. The three Levi’s® Curve ID fits are based on these universal body types.

Slight Curve – designed to celebrate straight figures

Demi Curve – designed to fit even proportions

Bold Curve– designed to honor genuine curves

In an effort to further understand women’s fit frustration, Levi Strauss & Co. conducted a global survey. Revealing survey findings include:

• More than half of women (54 percent) try on at least 10 pairs of jeans to find one pair they would buy.
• Most women (87 percent) wish they could find jeans that fit better than the ones they own.
• Most women (67 percent) believe that jeans are designed for women with “ideal” figures.
• Very few women (28 percent) believe that jeans are designed to fit their bodies.''

(www.levistrauss.com)

It is interesting,aahhh?!:))

I went last week in Levi's store here in Brussels, and bought one of Curve ID jeans:) They fit me perfectly!!!

xoxo

Princess Julia